Wondering out loud if it is OK for MedPage Today to use this headline on a story about drugs that can cause someone to die, specifically, aromase inhibitors that can cause cardiac events in women with breast cancer.
SABCS: Aromatase Inhibitors May Be Heartbreakers
It is frivolous and irresponsible to use the word heartbreakers in the headline. Do the editors not want their audience, which is presumably those in the medical profession? Do they assume that those in the medical profession, the audience, will know that the fact that it is MedPage Today means that it is a serious and that the use of the word heartbrakers will be known to be an attempt at lightheartedness or humor and that everyone will know what it means?
If the answer to the latter is yes, the question is then, is this the appropriate place to use humor?
Just asking.
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